PwC's Global Entertainment & Media Outlook
Entertainment and media are everybody’s business today. New technology and the resulting shifts in user behavior are blurring the lines across industries and sectors. And as they aim to reach, attract, and engage customers more effectively, businesses in a broad range of sectors are seeking to build, buy, and borrow media capabilities.
In an ongoing editorial collaboration, strategy+business teams up with PwC’s Global Entertainment & Media Outlook to broaden and deepen the conversation about the current findings. The Outlook, now in its 20th annual edition, is a comprehensive online source of global analysis for consumer and advertising spending. With like-for-like, five-year historical, and five-year forecast data and commentary for 14 defined industry segments in 53 territories, the Outlook makes it easy to compare and contrast consumer and advertising spending across segments and territories. Find out more at
For virtually its entire existence, the vast global television industry has survived and thrived amid a series of transformations. Here’s how it can surf the next wave.
Voice-activated technology and devices are creating new media, entertainment, and marketing businesses built on the age-old power of simply listening.
Dylan Collins, CEO of SuperAwesome, describes how his six-year-old company is hitting a growth spurt by leading the charge on digital privacy for children.
To thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers.
E-sports evolved from a hobby into an obsession, into a business — and now it is a full-fledged entertainment industry.
Global growth, social media, and technology are allowing professional basketball to engage fans in the arena and online.
Developing new sources of income is a vital strategic imperative.
The company that owns AOL and Yahoo is investing in content, software, and better online user experiences for marketers and consumers.
Why books are the only form of physical media whose sales are growing.
As advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.
Entertainment and media companies can tap into many pockets of growth and opportunity. Our intensive analysis of five shifts roiling the industry can help you identify them.
Four strategies that work in this dynamic new world.
What do feature phones, regional newspapers, and smartphones have in common? They’re all vehicles for the country’s remarkable move to digital broadband.
Delving into comprehensive data on the world’s entertainment and media industries yields sharp insights into a future of eroding borders, changing behavior, and opportunities for growth.
Why are we so interested in media about media?
The company’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone else on Earth.
In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.
If you could draft an all-star team of entertainment and media assets and capabilities, who would you pick?
The firm’s CEO explains how the global agency is deploying its resources to connect effectively with clients and consumers across industry and geographic borders.